Heartland Feul Saunders Vertical Studio, Spring 2007 Bean, Jason Service stations Sustainable Architecture energy Green design (environmental concept) Prototypes (object genre) This studio explored issues of designing a distribution prototype for a new start-up energy company, Heartland Fuel. At the heart of the Heartland's venture is a vision to completely reinvent and redefine the industry. The goal of this research-driven studio was to design a prototypical Heartland fuel station, taking into consideration three main components of investigation: sustainability, corporate branding, and prototyping technologies. As the physical embodiment of a company that seeks to evoke and profit from the public's shift to a more conscious regard for their environment, naturally, issues of green design need to be incorporated into the station. One of the major objectives of the studio was to really understand, question and form an opinion about the integration of such principles. It is not only the point to question the principles of sustainability but more important to ask what role they will play in design as a willful creative process. In particular, students looked closely at the enormous realm of possibilities within the biomimetic approach. Biomimicry analyzes the way nature designs and deploys these lessons to design applications School of Architecture. (Troy, NY: Rensselaer Polytechnic Institute. 2007) Saunders, Andrew Images Digital Jpk2 2007 Spring semester Rensselaer Polytechnic Institute, Troy, NY
Heartland Feul
Saunders Vertical Studio, Spring 2007
Bean, Jason
Service stations
Sustainable Architecture
energy
Green design (environmental concept)
Prototypes (object genre)
This studio explored issues of designing a distribution prototype for a new start-up energy company, Heartland Fuel. At the heart of the Heartland's venture is a vision to completely reinvent and redefine the industry. The goal of this research-driven studio was to design a prototypical Heartland fuel station, taking into consideration three main components of investigation: sustainability, corporate branding, and prototyping technologies. As the physical embodiment of a company that seeks to evoke and profit from the public's shift to a more conscious regard for their environment, naturally, issues of green design need to be incorporated into the station. One of the major objectives of the studio was to really understand, question and form an opinion about the integration of such principles. It is not only the point to question the principles of sustainability but more important to ask what role they will play in design as a willful creative process. In particular, students looked closely at the enormous realm of possibilities within the biomimetic approach. Biomimicry analyzes the way nature designs and deploys these lessons to design applications
School of Architecture. (Troy, NY: Rensselaer Polytechnic Institute. 2007)
Saunders, Andrew
Images
Digital
Jpk2
2007 Spring semester
Rensselaer Polytechnic Institute, Troy, NY